Axolotl: Design for Conservation

Welcome to Axolotl: Design for Conservation, an exhibition of 34 unique works by renowned Mexican designers around the theme ‘Axolotl’.

All the pieces in the exhibition are available for purchase exclusively in Mumedi. A percentage of every sale will be donated to the Laboratorio de Restauración Ecológica, part of the Biology Institute of the UNAM, and their ‘AdoptAxolotl’ campaign.

The money raised from this adoption program helps axolotl habitat rehabilitation, the conservation of local wildlife and the strengthening of chinampera agricultural practices.

To purchase one of these unique pieces of design, please contact us at info@mumedi.mx or via WhatsApp.

Exhibition Guide and Catalog

Labreens

The Perfection of the Imperfect

Technique: Mixed (acrylic, spray paint and prismacolor).
Measurements: 70 x 90 cm
Price (inc VAT): $29,000 MXN

In our insistence that everything turns out alright, frustration and exhaustion set in from wanting everything to be perfect. It is necessary to return to the center, time and time again.

Regenerating and repeating is not a sign of weakness; it is strength.
This process can happen many times throughout our lives without diminishing us, just as the axolotl regrows a lost limb.

Honoring the natural course of life itself is to draw closer to the divine.

Labreens is a Mexican visual artist, graphic designer, illustrator, and muralist. Her work begins with freehand drawing and moves across walls, paper, and digital media.

She is drawn to creating images that connect with the everyday, with nature, and with human emotions, using an organic visual language, vivid colors, and shapes that sometimes feel a little imperfect, but very much alive.

Beyond illustration and mural projects for various spaces and clients, she also shares her process through content creation, musical experimentation, graffiti, and teaching, where she explores drawing and creativity as a pure language of expression.

In 2026 she continues to expand her practice across illustration and murals, as well as frame-by-frame animation, always returning to drawing as a starting point.

Mauricio Burgos

Amongst Us

Technique: Watercolor on paper
Measurements: 71 x 50 cm
Price (inc VAT): $13,920 MXN

This work draws on stories from ancient Mexico in which a god transforms in order to live among humans, blurring the boundaries between the divine and the earthly.

Mauricio Burgos is a graphic designer specializing in web development, with experience across different markets through strategic planning and the optimal use of resources.

At the same time, he practices calligraphy, a discipline that connects body, mind, and mark-making. As a lover of letters, he teaches courses and promotes the exploration of gesture and personal expression.

In his work, he experiments with different materials and techniques, such as watercolor, seeking a visual synthesis through high contrast and economy of elements.

Adan Days

Where Everything Persists

Technique: Acrylic and pencil on canvas and paper
Measurements: 100 x 50 cm
Price (inc VAT): $104,400 MXN

There is something about the axolotl that also defines our city: an identity that refuses to disappear, that reinvents itself in order to survive. Every face, shape, and color contributes to the portrait of that living entity we call Mexico.

Adan Days / Atrapaluz is an illustrator, animator, and visual storyteller born in 1990 in Mexico City. He has been drawing for as long as he can remember, and professionally for over ten years, specializing primarily in sports projects spanning illustration, animation, and muralism. He is a devoted fan of sports, film, and music, themes that directly and constantly influence his work.

He has collaborated with sports agencies including juanfutbol, juanbeisbol, and fridapop, and with brands such as Adidas, Amazon, Adobe, HBO Max, the NFL, the Arizona Cardinals, the Raiders, and the Kings League, among others.

In 2024 he created and developed the campaign and first Día de Muertos collection for the NFL, titled Hasta La Muerte, in collaboration with NFL México, with a second edition and collection in 2025. At the same time, he developed the Corazón Cardenal campaign for the Arizona Cardinals, who invited him to design two murals that are now on permanent display inside State Farm Stadium in Arizona.

He lives in Mexico City with his girlfriend and three dogs.

Daniel Alarcón Jiménez

Liquid Transmutation

Technique: Watercolor and acrylic on cotton paper
Measurements: 20 x 25 cm
Price (inc VAT): $11,600 (SOLD)

This work stems from a reflection on the transition between life and that which transcends it. Through the flow of the axolotls, the composition evokes a state of transformation suspended between the organic and the spiritual, where bodies seem to rise within a luminous current toward a golden glow that alludes to divinity, permanence, and transmutation, thus proposing a vision of the threshold not as a rupture, but as continuity, in a space where matter, light, and memory converge.

Daniel Alarcón Jiménez is a graphic communication designer from UAM-Xochimilco, specializing in interactive and digital design. He has contributed to projects including Unmask My City for the GCCA, Detona at Campus Party, and educational materials for El Poder del Consumidor, Pensionissste, and the Restore the Earth Foundation.

His creative practice spans digital illustration in medical and tattoo contexts, as well as illustrations for the Laudato Si movement. He is currently developing materials for the Global Catholic Climate Movement, and has turned to analogue illustration as a critical stance against AI-generated art, championing the value and presence of the human hand in artistic creation.

Daniel Alarcón Jiménez

Between Myth and Fragility

Technique: Watercolor and acrylic on cotton paper
Measurements: 60 x 40 cm
Price (inc VAT): $17,400

The work centers on the axolotl, an animal endemic to Mexico and a living symbol of a fragility that is not weakness, but vulnerability in its purest form. A creature that inhabits the threshold between what remains and what is on the verge of disappearing, here the axolotl becomes a metaphor for environmental balance: complex, strange in its beauty, and held together by barely visible threads. The figure’s gesture invites innocence, a state of openness and contemplation that contrasts with the urgency of the ecological crisis surrounding it. Its limbs adopt a pose of contained tension, where delicacy coexists with a strange density, evoking that fragile balance that characterizes ecosystems when they are still holding on, yet already feel the weight of their own collapse. The motifs adorning the composition draw on iconography with pre-Hispanic roots, establishing a bridge between the veneration that Mexico’s indigenous cultures held for animals: the axolotl, linked to Xólotl, god of lightning and guide of the dead, and the contemporary issues of identity and belonging in a country that is still negotiating its relationship with that heritage. The pre-Hispanic era is not portrayed as nostalgia, but as an active memory: a reminder that there once existed another way of relating to the natural world, one in which the sacred animal was not a resource but a partner in dialogue. The work thus speaks in several languages at once: that of ancient symbols and that of the environmental crisis, that of beauty and that of anticipated grief, that of Mexican identity and that of a universal question about what we choose to protect.

Daniel Alarcón Jiménez is a graphic communication designer from UAM-Xochimilco, specializing in interactive and digital design. He has contributed to projects including Unmask My City for the GCCA, Detona at Campus Party, and educational materials for El Poder del Consumidor, Pensionissste, and the Restore the Earth Foundation.
His creative practice spans digital illustration in medical and tattoo contexts, as well as illustrations for the Laudato Si movement. He is currently developing materials for the Global Catholic Climate Movement, and has turned to analogue illustration as a critical stance against AI-generated art, championing the value and presence of the human hand in artistic creation.

César Nández

Origin

Technique: Black acrylic on 200 g acid-free cotton paper; heavy line and shading.
Measurements: 100 x 70 cm mounted (2 pieces, 50 x 70 cm each)
Price (inc VAT): $29,000 ($14,500 per piece). (PIECE 1 SOLD)

Origin presents the axolotl as a symbol of historical depth, legacy, and roots. As a species endemic to Mexico City – the site of ancient Tenochtitlan – its image evokes an origin that connects nature, memory, and culture. The work presents this as a starting point for reflecting on Mexican identity through a complex heritage marked by continuity, conquest, and “mestizaje”. The birds that accompany it introduce an idea of flight, imagination, and permanence across time. The axolotl thus appears as an image of transformation and continuity: a presence that safeguards memory and, at the same time, projects the future.

César Nández is a Mexican designer, illustrator, and visual artist whose work spans design, illustration, poster art, and painting, at a crossroads where graphic synthesis coexists with expressive line work, symbolic power, and a perspective deeply rooted in Mexican visual culture.

Over more than two decades he has developed a practice that moves effortlessly between commercial and personal work. His work is rooted in drawing as a framework for thought and design as a tool for building images with identity, character, and resonance. Within this realm, he has explored themes related to memory, symbol, tradition, and the tensions between the popular, the contemporary, and the historical.

He has collaborated on identity, packaging, and image projects for various brands and institutions, while maintaining an artistic and illustrative output with a presence in both group and solo exhibitions. His visual language is distinguished by the strength of his lines, his ability to create atmospheres, and a sensibility that finds in Mexican culture not merely adornment, but a living source of meaning, roots, and imagination.

Juan Carlos Arenas (Robotsoda)

Twins

Technique: Digital print on holographic paper
Measurements: 30.5 x 30.5 cm
Price (inc VAT): $16,240

Inspired by the myth of Xólotl, Quetzalcóatl’s deformed twin brother, who transformed himself into this animal to escape his fate.

Juan C. Arenas, known in the industry as Robotsoda, grew up on the border between the United States and Mexico, and has always embraced cultural duality with a healthy dose of lucha libre and American cinema. A passionate art director with a background in illustration, he has over 20 years of experience in advertising and brand development, working with clients including Xbox, Valve, Amazon, Adidas, and Nike. He currently focuses on animation projects and pursuing his artistic career.

Cristina García

Transformation

Technique: Digital illustration printed on textured paper, with acrylic marker and ink.
Measurements: 64 x 43 cm
Price (inc VAT): $13,920

Inspired by the myth of Xólotl, Quetzalcóatl’s deformed twin brother, who transformed himself into this animal to escape his fate.

A designer focused primarily on digital communication and the development of web and multimedia projects, with a passion for design, photography, music, and new technologies.

Throughout her career she has developed projects for companies and institutions including the Cámara de Diputados, Conaculta, Ford, GM, GNP, Kellogg’s, Levi’s, MUMEDI, Palacio de Hierro, Pemex, Peñoles, Pfizer, Pronósticos Deportivos, Renault, Sedesol, Sedatu, UNAM, and Unilever, among others.

Her illustration work focuses on exploring the line as a form-generating element, examining the relationship between the organic and the graphic, and incorporating patterns and structures inspired by fractal logic, where repetition and variation build rhythm, depth, and movement.

She is a co-founder of VerticeStudio, a creative laboratory that has been exploring various disciplines across design, photography, and digital media since 2002.

Macario Jiménez

Ixhuetzca (‘smile’ in Nahuatl)

Technique: Silk organza and lace
Measurements: 115 x 65 x 72 cm
Price (inc VAT): $76,096 MXN

This work is conceived as architecture in motion: an haute couture mini dress that frames the body, with cascading layers of ruffles that create rhythm, volume, and lightness with every step. Made in silk organza and lace, the design combines transparency and structure with precise balance: each layer is crafted to float and hold its form simultaneously — like a current caught in stillness — while the organically textured panel adds depth and reveals the craftsmanship behind the garment.

The inspiration comes from the axolotl, not as a literal image, but as a sensory language. Its amphibious nature and symbolism of transformation translate into controlled transparencies, subtle wet-like luminosity, and fine edges reminiscent of a membrane. The layers suggest waves and aquatic breathing; the neckline functions as a ceremonial, contemporary, and clean gesture. The garment is the result of a fully handcrafted process, involving over 100 hours of artisanal craftsmanship, in which the pattern-making, the placement of each ruffle, and the treatment of the lace become a statement of Macario Jiménez’s aesthetic: sophistication without excess, visible craftsmanship, and a sculptural silhouette that celebrates Mexican culture through technique and modernity.

Since its founding in 1994, Macario Jiménez has established itself as a luxury brand with a distinct identity, always recognizing that fashion is in a process of constant change. Grounded in exclusivity and the shopping experience, Macario Jiménez explores and exploits an infinite range of possibilities within luxury design. A commitment to exclusivity makes Macario Jiménez truly unique. Trained at the renowned Istituto Marangoni in Milan, Italy, Macario Jiménez had the opportunity to work with designer Gianni Lo Giudice, where he came to understand fashion as something deeply personal, stepping out of the role of observer to become its creator. Recognized for impeccable design and ultra-feminine silhouettes, the brand’s style can be summed up in a single word: AIR. Two decades of constant change, innovation, and, above all, the ongoing reaffirmation of the brand’s aesthetic, have kept Macario Jiménez faithful to a design philosophy that is impeccable, minimalist, and ultra-feminine. Wearing Macario Jiménez is an experience that celebrates individuality and highlights the best in each person through a unique, sensual, and elegant creation.

Isidro Bello (XIBOP)

Anfinito (Amphibian + Infinite)

Technique: Silver metallic-finish leather bag with illustration applied directly by hand to the leather surface.
Measurements: 42 (length) x 45 (height with strap extended) x 12 cm (width)
Price (inc VAT): $15,068

The axolotl is a symbol of Mexican identity that unites nature and resilience. Associated with Xólotl and transformation, its capacity for regeneration evokes continuous processes of renewal, making it an emblem of permanence and a call to preserve both its habitat and its cultural memory.

Two axolotls intertwine to form an infinity symbol, representing continuous regeneration and unbroken cycles of life. Between them, a shape inspired by DNA speaks to the origin, connection, and memory that sustain life. The silver finish appears as a sheen that highlights what needs to be cherished, inviting us to consider its preservation and offering a transparency that reveals its enduring nature.

This is a utilitarian art piece in which design and art converge as cultural expression. It presents a contemporary vision of the object, in which craftsmanship, illustration, and symbolism come together to reframe the everyday as a bearer of identity, ecological awareness, and cultural continuity.

Isidro Bello is the founder of XIBOP, a studio designing wallets and handbags that integrates Mexican culture into unique pieces of leatherwork with a story to tell. His work has been featured in design stores, bookshops, and museums across Mexico, as well as in exhibitions at Mumedi, including collaborations with Snoopy, Wonder Woman, and the most recent exhibition inspired by the Pink Panther. From this perspective, his work positions design as a living medium where Mexican symbolism and history converge in leather goods.

JP Reverter by [BAMF]

The AxoLópez

Technique: Mixed-media illustration: digital / oil / acrylic
Format: A wall installation consisting of multiple illustrated and framed pieces (12 3D vintage frames of various sizes).
Measurements: 100 x 100 cm
Price (inc VAT): $48,720

Note: This work is intended for sale exclusively as a complete installation and does not contemplate the dismounting of individual pieces from the original display. Optionally, any of the individual figures may be produced to order in two formats:
Premium format (35 × 25 cm), priced at $9,048 MXN per piece (inc. VAT).
Format equivalent to the original installation, with pricing variations according to the size, category, and composition of each piece.

Los AxoLópez proposes an imaginary genealogy in which the axolotl is welcomed into a family portrait, playful, eccentric, and familiar. 

Presented as family portraits, with ornate frames, upholstered backgrounds, and domestic composition, the characters share a common surname that brings them closer to the viewer and places them within a shared memory.

The piece does not seek to represent an exotic species, but rather to recognize it as part of our cultural and family identity. By giving it a surname and a place on the wall, the piece shifts the focus of conservation toward the realms of care and belonging. Rather than a warning of loss, it offers a gesture of inclusion.

Juan Pablo Reverter has built a career spanning design, creative direction, and artistic exploration, integrating illustration, object-making, and visual narrative in projects that cross editorial, exhibition, and material contexts. As co-founder of BAMF© and founder of Empathy, he has driven projects for international brands while developing works in which humor, memory, and symbolic construction coexist. Alongside this, he has participated in creative works and interventions where object, narrative, and material exploration converge, while music forms part of a personal language that strengthens both his compositional eye and his creative sensibility.

Carlos Greene

Axolotseat

Technique: Mixed, including fiberglass, metalwork, enamel, vinyl, and textile.
Measurements:
Price (inc VAT): $11,600

This work is based on the artistic intervention of a discarded object that retains a degree of aesthetic interest; recycling it to give it new aesthetic value through a defined artistic or design concept. The intention is not only to create a visually pleasing piece, but a functional, everyday object designed around the concept of the axolotl.
The colors are inspired by the interior materials found in the Palacio de Bellas Artes in Mexico City, in a retro-art-deco style.

Carlos Greene is an art director with over three decades of experience in visual design. He is the founder of CV Greene Studio. He has led projects for global corporations, small and medium enterprises, and entrepreneurs, transforming ideas into strategic visual experiences that generate value and strengthen commercial objectives. His clients include international brands and growing companies across a range of sectors, with notable participation in the music and entertainment industry alongside academic, corporate, and cultural projects. His practice encompasses branding, corporate identity, art design, digital platforms, packaging, and product development. His approach combines conceptual thinking, aesthetic sensibility, and strategic vision, oriented toward creating design solutions that are solid, relevant, contemporary, and lasting.

Mr. Kone

Not Everything that Remains Alive… is Safe

Technique: Print
Measurements: 40 x 50 cm
Price (inc VAT): $15,660

Echoes of the System. The axolotl appears here not as a distant symbol, but as a silent interlocutor. Within its form lives something more than its own existence: an entire system that insists on remaining.

Xochimilco emerges like an echo… a trace of water, flora, and fauna that still breathes. The axolotl becomes a standard-bearer… carrying a burden that is not natural… but imposed… by a system that invades, contaminates, and displaces… until it erases. What still lives… and what we are slowly allowing to die.

This is not a memory… it is what remains here… for now. And while everything around it changes… something resists… until one day… there is nothing left.

Mr. Kone (César Evangelista Bautista, Mexico City, 1972) is a visual artist whose work occupies a transitional space between contemporary graphic design and fine art, where his commercial experience has evolved into a visual language with its own distinct identity and long-term vision. Over more than two decades his work has traversed diverse cultural contexts across the United States, Japan, Spain, France, England, Canada, Brazil, Argentina, Colombia, China, Indonesia, and Sweden, establishing an international presence within contemporary design and illustration.

His work draws on influences from Mexican graphic art, anime, and Japanese culture, shaping an aesthetic that appears accessible yet carries a critical commentary on the contemporary systems and environment. Rather than limiting himself to a single style or medium, his practice is defined by constant exploration, moving between digital, print, and physical production, drawing on the languages of drawing, printmaking, graffiti, and illustration as each piece demands.

Currently focused on his own artistic practice, his body of work is evolving, with each piece serving as an object of contemplation and permanence, generating value both from its visual identity and its resonance within contemporary art collecting.

Enrique Abe

Ajolote de la prosperidad / 繁栄のアホロートル (Han’ei no ahorōtoru)

Technique: Digital modelling, 3D printing, mould-making, and concrete casting.
Measurements: 20 × 17 × 22.5 cm
Price (inc VAT): $27,840

This work features an axolotl as its central figure, reinterpreted through a symbolic language that intertwines elements of Mexican and Japanese worldviews. The figure adopts a pose inspired by the maneki-neko — the traditional Japanese figure associated with attracting good fortune — but instead of holding a coin, it carries an ear of corn: a fundamental symbol of agricultural wealth, fertility, and cultural identity in Mexico.

The axolotl wears a mask that draws on both the aesthetic of Mexican lucha libre and the visual patterns of pre-Hispanic representations, particularly those associated with the feathered serpent heads of the Templo Mayor. This mask symbolizes the capacity for transformation, adaptation, and concealment — qualities attributed to the axolotl in mythology — as well as its connection to Quetzalcóatl, of whom it is considered the twin brother in certain tales. The scrollwork and ornamental motifs reinforce this bond, evoking a shared symbolic heritage.

The piece integrates the symbolism of the axolotl, the maneki-neko, the richness of corn, and the aesthetic of Mexican lucha libre and pre-Hispanic iconography, incorporating an ultrasonic misting device that gives the work movement and presence, reinforcing the notion of transformation, abundance, and fortune.

It proposes a dialogue between two seemingly distant cultural traditions, articulating a hybrid imaginary in which symbols of prosperity, identity, and transformation converge. Through this fusion, it invites reflection on cultural exchange and the ways in which myths can be reframed in contemporary contexts, giving rise to new readings of fortune, abundance, and identity.

Enrique Abe holds a degree in Visual Design and Communication from the FAD, UNAM, with a specialization in Image and Three-Dimensional Media and complementary training in photography. His work explores the intersection of tradition, symbolism, and technology, creating pieces that fuse cultural references, digital processes, and physical materials to generate unique sensory and conceptual experiences.

Pamela Carrington

Axolotl, Water Twin

Technique: Ink and watercolor on paper
Measurements: 64 x 84 cm
Price (inc VAT): $23,200 MXN

The axolotl has inhabited liminal spaces from the very beginning: as the aquatic twin of Quetzalcóatl, the guide to the underworld, and as we know it today: a dual, amphibious creature that can live and breathe both in water and on land, that chooses never to fully grow up, yet can regenerate itself as many times as necessary.

As a twin, it is also a mirror, reflecting the quality and health of the ecosystem it inhabits, and in its uniqueness, it also represents us as a culture.

Pam Carrington (Guadalajara, 1986) is an illustrator and ceramicist who has been creating and drawing for as long as she can remember, although she has always held her pencil a bit awkwardly. 

Books, objects, and drawing are all outlets through which she explores her imagination, which tends to be a little nostalgic, a little tender, and a little absurd.

Gabriel Pulpo

Xóchitl

Technique: Acrylic cut
Measurements: 33 x 25 x 15 cm
Price (inc VAT): $812 (SOLD)

This work connects the axolotl with its natural habitat of flowers and plants through the form of a vase. The design is rendered in simple lines, creating a piece that is both dynamic and playful.

Gabriel Pulpo is a Graphic Communication designer from UAM and founder of the studio Pulpo, through which he has developed his practice over more than two decades across typography, graphic identity, object design, and space. His path in design began in editorial work as a designer for Matiz Gráfico del Diseño Internacional, a formative experience that led him to undertake internships in Belgium and Germany working on visual communication projects, publications, and brand identity, and broadening his vision toward the relationship between art and design.

On returning to Mexico he took on art direction roles at various multinational companies before establishing himself, twenty years ago, as an independent designer under his own brand. His exploration of typography also finds expression in Pulpo, his lettering-based t-shirt brand, distributed in museums and specialist stores.

His academic background includes calligraphy studies in Berlin, a specialization in Design of New Technologies, and a master’s degree in Typographic Design. His work has won awards and been exhibited in countries across Europe, Asia, and the Americas. He currently combines his professional practice with teaching at the Universidad Iberoamericana, within the Sensory Design and Art Direction program.

Gabriel Pulpo

Lacustrine Stained Glass

Technique: Acetate cut
Measurements: 20.32 x 15.24 x 2 cm
Price (inc VAT): $2,668 (SOLD)

The aim was to create an image using as few ellipses as possible to form a stained glass window that reflects the beauty of the lake, creating a window through which to view the axolotl.

Gabriel Pulpo is a Graphic Communication designer from UAM and founder of the studio Pulpo, through which he has developed his practice over more than two decades across typography, graphic identity, object design, and space. His path in design began in editorial work as a designer for Matiz Gráfico del Diseño Internacional, a formative experience that led him to undertake internships in Belgium and Germany working on visual communication projects, publications, and brand identity, and broadening his vision toward the relationship between art and design.

On returning to Mexico he took on art direction roles at various multinational companies before establishing himself, twenty years ago, as an independent designer under his own brand. His exploration of typography also finds expression in Pulpo, his lettering-based t-shirt brand, distributed in museums and specialist stores.

His academic background includes calligraphy studies in Berlin, a specialization in Design of New Technologies, and a master’s degree in Typographic Design. His work has won awards and been exhibited in countries across Europe, Asia, and the Americas. He currently combines his professional practice with teaching at the Universidad Iberoamericana, within the Sensory Design and Art Direction program.

Letizilla

Axolotl Flower

Technique: Epoxy sculpture with acrylic paint
Measurements: 37 x 20 x 20 cm
Price (inc VAT): $85,840 MXN

This sculpture seeks to convey a sense of calm, curiosity and connection with nature, celebrating the axolotl as a symbol of life, transformation and diversity. The shapes that surround it emerge as though part of it, creating a small world in which nature, color and imagination coexist.

Letizilla is a Mexican graphic designer and illustrator recognized for her full-color visual style, characterized by vibrant and imaginative compositions. Over more than a decade she has participated in over 70 campaigns and creative projects for national and international brands, and has designed product collections in collaboration with CASETiFY and the Mexican brand Nu Nordic.

She participated as a designer in Mexicráneos 2019 with her work Colorismo, exhibited on Paseo de la Reforma in Mexico City. In 2023, she presented her first sculpture, Pasajera, which was exhibited for a year at Mumedi. In 2025 she was among 150 international artists invited to contribute to an animation for Coldplay’s audiovisual project A Film for the Future.

Colección Serpentina

Azulito

Technique: Hand-rolled and hand-shaped paper (quilling and relief techniques) on a cold ceramic sculpture.
Measurements:
Price (inc VAT): $10,440

Azulito is a vibrant piece inspired by the axolotl, Mexico’s iconic endemic species, now critically endangered. This work was created with the aim of raising awareness and supporting efforts to preserve it.

The sculpture blends the figure of the axolotl with the aesthetic of popular neighborhood drinks that define the colorful urban landscape of contemporary Mexico. Its body evokes the color used to represent water. Its gills, recreated using the hand-rolled paper technique (quilling), transform into compositions reminiscent of multicolored gummies and Mexican sweets, becoming an explosion of color that symbolizes new traditions and contemporary expressions of joy.

Azulito is a metaphor for evolution: the axolotl that survives by adapting, and Mexican culture that constantly reinvents itself. It is a piece that celebrates Mexico’s present-day identity, where the ancestral meets the popular to create a new and powerful expression of life and optimism.

Colección Serpentina is a Mexican contemporary art and design studio based in Mexico City, dedicated to reinterpreting Mexican folk art through an innovative paper-based craft technique. Its approach draws on an element deeply rooted in the country’s festive culture —the colored paper streamer— and transforms it into a distinctive visual language that articulates identity, color, and texture.

The studio creates functional objects, sculptural pieces, lighting, and art-object projects that blend formal structure with chromatic exuberance. Color is understood not merely as decoration but as a cultural statement and an emotional tool capable of transforming spaces. Each piece is crafted through manual processes that preserve the mark of artisanal work, reframing paper as a structural, resilient, and symbolic material.

Their work has been exhibited at the Museo de Arte Moderno, the Museo de Arte Popular, the MUAC, the Museo Franz Mayer, and the MoMA Store in New York, as well as at Milan Design Week and in collaborations with cultural institutions and high-end hotels. Their production model integrates women artisans into flexible working arrangements that strengthen technical skills and economic autonomy.

Ismael Rodríguez

Vertebrata / Amphibia – Caudata

Technique: Folded steel with electrostatic lacquer coating.
Measurements:
Price (inc VAT): $103,808.00

Fragment and succession,
Encounter and division,
Fictional unfoldings,
Time and dimension,
Reflection.

Ismael Rodríguez (Campeche, 1983). A transdisciplinary artist with a background in architecture, he is an educator and the founder of the Design Center at the now-defunct Instituto de las Artesanías Jalisciense. He is the director of NEOCRXFT, with exhibitions in Mexico, China, Guatemala, Ecuador, and Brazil. A member of the collective No Design/Design 有无设计, he has received the Cultural Communication and Contribution Award at the Beijing International Design Festival and the Most Popular Trend Award at Suzhou Design Week. He is part of the network of the Centro Interamericano de Artesanías y Artes Populares (CIDAP) in Ecuador and represents Mexico on the World Crafts Council. In India, he was recognized in 2022 as Designer of the Year at the fifth edition of the International Craft Awards.

Mecate Studio

Umbral

Technique:Chrome-plated plastic
Measurements: 25 x 25 x 21 cm
Price (inc VAT): $20,880

A fluid form emerges: body and liquid abstracted into a single gesture, a single material.

The gills, replaced by natural flowers, displace biology toward the symbolic. The axolotl ceases to be an organism and becomes a territory where the vegetal and the aquatic coexist.

The material reflects the world; the flowers absorb it.
One gives back, the other transforms.

The natural ruptures the reflection.
The living passes through the permanent.

In that tension, the work resides.

Mecate Studio is an architecture and design studio founded in 2013 that understands space as a sensory experience. Their work does not simply construct forms, but atmospheres: places where material, light, and time enter into dialogue to provoke emotion. With a contemporary perspective deeply rooted in context, Mecate translates ideas into spaces that are inhabited, felt, and lasting. Throughout their career they have been recognized with multiple awards, among them the Prix Versailles, awarded by UNESCO in Paris. Work created by Sebastian Monjaras y Fernando Lua.

Edgar Verne

Time is Life

Technique: Digital print on Matt Fibre 200 gsm paper, framed.
Measurements: 60 x 80 cm
Price (inc VAT): $14,500 MXN

The axolotl: guardian of the memory and life of Xochimilco. Mythical and real, sacred and indispensable. Now is the time to give back something of what it has given us. This work is inspired by the impulse to appreciate and act in time to prevent its disappearance.

Edgar Verne is a creative director in communication and its various disciplines, with over 20 years of experience in advertising for global brands. His background in graphic design is empirical and self-taught; in fact he does not define himself as an illustrator, preferring to be known simply as someone who draws. A creator of graphic stories and visual communication concepts with a style entirely his own, he presents his characters and stories as an illustrated perspective on the world. In this role, which he began nearly six years ago, he has collaborated on a range of projects, including work for Mitsubishi Motors, Gulf Oil, Fresh Garden, and PM Steele, among others.

Mareo Flores

Axolotls of Infinite Color

Technique: Digital vector art printed on coated paper
Measurements: 90 x 60 cm
Price (inc VAT): $22,040 MXN

This work is a tribute to the axolotl, one of the most unique and charismatic animals found in Mexico — a country so full of life and wonderful nature. Mexico is distinguished by its natural abundance, colors and textures — the product of countless cultures that have combined their finest qualities to shape the modern Mexican imagination. In this sense, the work is also a celebration of Mexico’s colors and textures, and like any celebration, it is joyful and striking, allowing the colors to triumph over the dark background. Because Mexico is a country with darkness, but its colors, joy, and nature always shine brighter.

Mario Flores is an illustrator and radio host born and based in Mexico City, where he studied Visual Design and Communication at the UNAM Faculty of Arts and Design. Throughout his career, he has worked as an art director, illustrator, and freelance artist, as well as a radio host and podcast creator. In his work, he always seeks to celebrate the vast visual and cultural richness of Mexico, and he is proud to have seen his work displayed in every corner of Mexico and beyond.

Cristina Orozco Cuevas

The Legend of the Axolotl

Technique: Jacquard weave with needlepoint and embroidery.
Measurements: 67 x 212 cm
Price (inc VAT): $7,540 MXN

According to Aztec legend, the god Xólotl – monstrous twin of Quetzalcóatl – sought to avoid being sacrificed, while the other gods willingly threw themselves into fire to bring about the creation of the cosmos and its movement. As Xólotl fled, refusing to die, he took on various forms while the other gods sent the wind to find him. First he became a turkey, then he transformed into a maguey plant. Discovered again, he became a maize plant. Found once more, he threw himself into the water and finally took the form of an axolotl. This textile piece tells the story of the axolotl, drawing inspiration from traditional Mexican symbolism and reimagined in a fabric that can be worn as a garment or displayed as a decorative textile.

Cristina Orozco Cuevas is a textile designer and graduate of the Universidad Iberoamericana with 19 years of experience and several international awards to her name. She specializes in jacquard, dobby, and printed woven fabrics, with a portfolio of over 5,000 original designs spanning markets from hospitality and fashion to residential and décor. Her work has been exhibited across Mexico, Europe, and the Americas.

Her studio operates as a textile laboratory built around three principles: experimentation, exploration, and evolution. Its defining value is never to repeat itself, adapting its style to the demands of each project while maintaining a distinctive personal imprint in its use of color and texture.

Mitzin Cuéllar

The Axolotl is Leaving

Technique: Canvas painted freehand using oil pastels, acrylics, and watercolors.
Measurements: 60 x 100 cm
Price (inc VAT): $52,200 MXN

This work is inspired by the ecological and cultural importance of the axolotl as an indispensable part of an environment that remains fragile, struggling to survive. Alongside the axolotl, traditions and ways of life are also at risk — inextricably linked to the livelihood and identity of the original communities and neighborhoods of Mexico City.

For Mitzin Cuéllar, art is a spiritual necessity, a language of sensations, colors, and textures. Her works are visual conversations in which she expresses the depth of a process of self-discovery, her pain, and her ongoing reflections.

Each of her works is a response to the rhetorical questions: How does she situate herself within her surroundings? How does she survive and live as a resilient woman and as a girl who survived growing up in a cycle of violence?

To express herself, she draws on the dreamlike and surrealism as tools for breaking the limits of reality and creating metaphorical spaces that are impossible yet plausible; spaces that allow her to transcend her own story. Through the images she creates, she invites the viewer to identify with her work, discovering that human feelings are universal in the language of art. Her inspiration is drawn from emotions and from everyday life, which she finds unique and magical in every detail. Her passions are observing, reflecting on herself, and creating.

Colectivo Yume

Yollotzin

Technique: Textile sculpture in shaped suede with semi-precious stone inlays
Measurements: 24 x 24 x 63 cm
Price (inc VAT): $34,800 MXN

This piece was crafted using shaped suede, incorporating elements of traditional Mexican stonework. The choice of rainbow obsidian creates a shifting play of light, complemented by the vibrant hues of amethyst and tourmaline, transforming the amphibian into a contemporary design totem.

Colectivo Yume has emerged on the contemporary scene as a fascinating laboratory of tactile and visual experimentation. Their aesthetic is rooted in a deep exploration of mixed media, boldly challenging the traditional boundaries of art. Through a playful interplay of textures and light, Yume weaves together the organic, the industrial, and the digital.

In this work, diverse materials such as leather, wood, and natural stone come together in structurally complex compositions. The piece reflects a meticulous quest to integrate disparate elements into a harmonic dialogue, where each component contributes a unique sensory experience. Transcending passive contemplation, the work invites the viewer to become fully immersed, establishing the collective as a leading figure in the playful exploration of textures.

Yesterman

Xólotl and the Dodos

Technique: Mixed technique on MDF with acrylic paint, wax crayons and oil pastels.
Measurements:
Price (inc VAT): $26,680

Xólotl did not want to disappear, and so he chose to transform himself into an axolotl. So, this work is born in an alternate universe – one in which, after hiding inside that axolotl, he decided to become this Dodoaxolotl.

Here, what flees is not lost, but transformed. Like my Dodos, which are born from what hurts, turning it into something that stays with me and reminds me that as long as we follow our hearts… EVERYTHINGWILLBEOK.

Germán Genel, better known as Yesterman, is a Mexican multidisciplinary artist whose work spans illustration, music, and creative direction. His visual universe is distinguished by a playful and spontaneous style that orbits around the Dodos — characters of his own creation that he has developed as a form of graphic catharsis: beings born from the need to transform negative thoughts and emotions into symbols of hope and emotional balance.

The Dodos, drawn with loose lines, imperfect strokes, and permanent smiles, inhabit walls, canvases, digital surfaces, and any available space, carrying with them the repeated message that EVERYTHINGWILLBEOK (all one word, like a mantra). In their almost childlike gestures, these characters become a necessary personal reminder — a form of emotional resistance in an overstimulated world always in pursuit of “perfection”.

Yesterman views the act of drawing as a return to the creative freedom of childhood: imperfect but honest, unfiltered and unpretentious. Through his Dodos, he constructs a visual narrative that invites a reconnection with intuition and play, while generating an emotional language that is accessible, endearing, and deeply human.

Hiroshi Ikenaga

Swimming Together

Technique: 3D printing, finished by hand in polyester
Measurements:
Price (inc VAT): $46,400

The axolotl becomes a symbol of community and collaboration. The piece explores the idea that survival is not an individual endeavor, but a collective one. From an industrial design perspective, the work strikes a balance between form, function, and emotion. Here, shared movement represents cooperation, empathy, and the importance of moving forward together in the face of environmental and social challenges.

Hiroshi Ikenaga is an industrial designer with over two decades of experience. A graduate in Industrial Design from the Universidad Nacional Autónoma de México (UNAM), his work focuses on user-centered design, innovation, and sustainability.

Throughout his career he has led projects internationally, with a special interest in urban settings and playground equipment. In his creative approach he strives to spark curiosity and joy in those who interact with his designs. Each piece is infused with a playful spirit and a fresh perspective that invites exploration and delight. He is a firm believer in the importance of environmental responsibility in design.

His international recognition includes the Red Dot Award, the iF Design Award, and the European Product Design Award, won during his time as co-founder and Creative Director of Neko, a studio he co-led for 20 years. His work has been exhibited worldwide and featured in publications including Forbes, Architectural Digest, and Obras. He currently works with clients around the world as an independent consultant in industrial design and playground design.

Sergio Jamaica

Axolotl / One. Identity, Regeneration and Fragility

Technique: Mixed / paper, framed
Measurements: 135 x 132 cm (30 pieces of 25 x 20 cm each)
Price (inc VAT): $62,640 MXN

Identity, regeneration, and fragility: these ideas symbolize resilience and the capacity for healing, both individual and collective. The visual language of the work is built through fragmentation, representing the axolotl’s fragility and its attempt to reunite as an act of regeneration, as well as through geometric shapes and organic patterns that appear to be in the process of merging into a single idea.

Sergio Jamaica is a graphic artist whose drawings feature lines that defy any established technique or theory. These lines tend toward blurring: a process that leads him to explore and enrich the subject and ideas, never settling for the first draft. For the viewer, this process is an invitation to look beyond the preconceived image.

His artistic work begins with a personal interest in a particular subject; analyzing it leads him to develop a concept and work in series. It is there that the need arises to refine the idea and find fulfilment in communicating something he may have always wanted to say but never found the right words to express. Graphic art gives him that bridge, unconstrained by any single medium and enabling him to push the boundaries of artistic creation.

Born in Mexico City in 1975, he moved with his family to various cities across Mexico before returning to the capital in 1991, where he began his formal training. He studied drawing, painting, and printmaking at the Academia de San Carlos, UNAM. In 2002 he founded estudio jamaica, a multidisciplinary space and fusion of working teams where design, art, and content converge around a single purpose: to create. The studio has been invited to participate in conferences, workshops, exhibitions, and publications.

Alex Carrillo

Kazoku (“family” in Japanese)

Technique: Digital illustration printed on canvas
Measurements:
Price (inc VAT): $9,280 MXN (SOLD)

This work stems from something that fascinates me: how we can be experiencing many stages of life at the same time. Through a group of axolotls, I wanted to capture those moments that define us without us even realizing it: playing, falling in love, learning, feeling afraid, and daring to begin something new.

Some are in pairs, others exploring, others being guided. Each is in its own moment, yet all of them share the same space, just as it happens within us.

The axolotl, capable of regenerating and living in constant transformation, became the perfect way to talk about this: how we change, break apart, and rebuild ourselves again and again.

In the end, this piece is just that: a reminder that we are not a single version of ourselves, but many coexisting at the same time, all in the process of becoming something new.

Alex Carrillo is a Mexican illustrator, visual artist, animation director, bestselling author, and TEDx speaker. His work has reached countries around the world and featured in multiple exhibitions at The Walt Disney Family Museum in San Francisco, California.

He has collaborated with globally recognized brands including Disney, WWE, Paramount, Nickelodeon, Cinépolis, HBO Max, Sony Pictures, KFC, Adobe, Wacom, Timberland, Crayola, Penguin Random House, and Canelo Álvarez, among many others. He has also directed animated projects for the Morelia International Film Festival and Adult Swim Latin America.

In 2022, Carrillo was named one of the 100 Most Creative Mexicans in the World by Forbes México, alongside filmmakers such as Guillermo del Toro and Alejandro González Iñárritu. In 2025, he received the Municipal Youth Prize in the Culture category from the Instituto Municipal de la Juventud of Saltillo, Coahuila.

Gabriel Martínez Meave

AXOLOTEOTL

Technique: Graphite, ink, and digital color, printed on Hahnemühle fine art paper with carbon pigments (giclée).
Measurements:
Price (inc VAT): $5,684 (SOLD)

The axolotl is an ancient creature of the lakes of the Valley of Mexico, found in lakeside communities such as Xochimilco, Tláhuac, Iztapalapa, and Míxquic. This work is, in a sense, a modern glyphic stele, made in the ancient style, in Nahuatl, paying homage to the “sacred axolotl”, or AXOLOTEOTL: a mythical and supernatural creature that opens portals between ancestral underwater worlds and our contemporary urban reality.
Gabriel Martínez Meave is a Mexican designer, illustrator, and typographer. He undertakes artistic, brand, editorial, and corporate projects from his studio —Meave Stvdivm— in Mexico City. He has illustrated books by authors such as Juan Villoro, Gabriel García Márquez, and Margo Glantz, for whom he illustrated La guerra de los hermanos in a bilingual Nahuatl/Spanish edition. He designed the logos for Mexicana de Aviación, Tequila Azul Centenario, and other major national brands and companies. His typefaces are distributed worldwide by Adobe and Sudtipos. He has given courses and conferences in Mexico, Canada, the United States, Sweden, Spain, and Central and South America. He works with a variety of digital and traditional techniques, from brushes to pixels.

Bef

Ying Yang in the Pond

Technique: Mixed
Measurements: 100 x 100 cm
Price (inc VAT): $11,600

Inspired by the cyclical nature of reproductive rituals.

Bernardo Fernández (Mexico City, 1972, also known as Bef, is a renowned Mexican writer, comic book artist, and graphic designer.

Distinguished across all three disciplines, he is best known as the author of the crime novel Tiempo de Alacranes, which won the Una Vuelta de Tuerca prize in Mexico and the Memorial Silverio Cañadas award at the Semana Negra festival in Gijón. He is one of Mexico’s most renowned graphic novelists and science fiction writers. In the 1990s, he was co-editor of the sporadically published fanzine Sub and art director of Complot Internacional magazine.

He completed his secondary education at the Centro Universitario México and graduated as a graphic designer from the Universidad Iberoamericana, where he now teaches illustration. In 1990, he began his professional career as a draughtsman at El Universal, and since then has developed all kinds of editorial projects, comics, and illustrations. He has published more than fifteen books, including collections of short comics and graphic novels.

He is the father of María and Sofía.

Paco Reyes

AjoLATE Corazón

Technique: Mosaic on wood
Measurements: 95 x 95 cm
Price (inc VAT): $29,000 MXN

This work uses mosaic on wood to construct a vibrant, fragmented image of the axolotl. Each piece of the mosaic functions as a cell, a fragment of identity that, when joined together, builds a larger figure. The heart in the title is not only anatomical but emotional. The work celebrates the axolotl as an affective symbol of the city; a piece that speaks of love, belonging, and cultural pride through color and geometric composition.

Francisco Javier Reyes Eguía (PACO REYES ART) is from Monterrey and holds a Bachelor of Fine Arts degree. He is a graphic designer, illustrator, creative director, and visual artist. For over 30 years, he has worked with clients in the fields of advertising, music, the private sector, the youth market, culture, and the arts, undertaking local, national, and international projects.

His work is known in various cities and countries, including Buenos Aires, Madrid, Belgium, Colombia, and San Diego. He currently works as a producer at his own firm and brand. He is a professor at CEDIM University and a promoter of local and national culture as both organizer and participant, holding various solo and group exhibitions, conferences, and congresses in the graphic and visual arts. He has served as a consultant for various agencies and universities in the development of functional and innovative programs for certificate courses, workshops, and master’s degrees.

Omar Brambila (Omi B)

Axolotito

Technique: Digital illustration, giclée print on 200 g natural fibre paper.
Measurements: 40 x 100 cm Price (inc VAT): $17,400 (SOLD)

Axolotito presents the figure of an axolotl reinterpreted through a symbolic lens. The composition is built from detailed linework in blue monochrome, surrounded by organic elements that frame its presence. The work draws on influences from Japanese tattooing and ornamental drawing, where flow, rhythm, and repetition generate a sense of continuity within the image.

“This is not the first time I have depicted an axolotl. It is an animal that has always drawn my attention, and one that many people hold with particular affection. It is a reminder of something that is disappearing — currently facing critical risk of extinction. Axolotito imagines it as a spirit that still inhabits the water. The work speaks of permanence. Of something that resists, that continues to exist even as its reality grows increasingly fragile.”

Omar Brambila is a designer, illustrator, and art director. Throughout his career he has developed projects ranging from brand development and advertising campaigns to artistic illustration and personal exploration, distinguished by a visual narrative rooted in his own experiences, memories, and emotions. Influenced by Japanese and American tattooing, graffiti, and anime, these languages blend in his process to build a visual universe where the traditional and the contemporary coexist, and where the clean and the raw meet.

He is as interested in process as in result. Line, mark, error, and texture are essential parts of his work. In a context where everything tends toward the immediate and the perfect, his work seeks to keep alive the intention, the gesture, and the human behind each piece — provoking sensations, opening interpretations, and leaving space for each person to find their own meaning. He is currently exploring new ways of taking his art into different formats, including editorial projects, conceptual campaigns, and streetwear.

Marion Zett

Transform to Survive

Technique: Digital illustration printed using the Giclée process on 290 gsm Hahnemühle Hemp natural-fiber paper.
Measurements: 37 x 52 cm
Price (inc VAT): $14,500

Inspired by the Mexica legend of the god Xólotl and the Fifth Sun. This work revisits the transformations of Quetzalcóatl’s twin brother, who, in an attempt to escape his destiny, took on different forms, transforming into corn, maguey, and finally hiding underwater, from which he took his name: atl (water), Xolotl (monster): Axolotl, water monster. Through these symbols, the piece reflects on resilience and the capacity for transformation as strategies for endurance. Beyond physical survival, the work explores the processes of change that allow essence to endure, even when circumstances force evolution. The axolotl appears as a symbol of adaptation, memory, and continuity: that which changes shape to continue existing.

Marion Zett is a Mexican visual artist, designer, and illustrator. Her work explores the intersection of narrative, symbolism, and identity, incorporating elements of Mexican culture, nature, and her personal imagination. She holds a bachelor’s degree in Communication with a specialization in audiovisual media and has complemented her education with studies in illustration at the San Carlos Academy and in design at EDINBA. Throughout her career, she has worked in graphic design, industrial design, illustration, 2D animation, and television graphics. She has designed visual identities, album covers, official merchandise, and promotional materials for artists and musical groups, combining communication strategies, constantly in pursuit of artistic expression. She is also the co-founder of Ethnika, a Mexican design studio specializing in product design. At the same time, she has built a career as a singer, which has enriched her artistic vision and her approach to creative processes. 

Denisse Flores

Breaches of Order

Technique: Digital illustration, giclée print. Pigment inks on cotton paper
Measurements: 41 x 59 cm
Price (inc VAT): $14,500

The work explores the impossibility of stillness: everything is constantly shifting, transforming, and reconfiguring itself. It evokes the ever-changing nature of the world we inhabit and of who we are. Between the organic and the impossible, a reflection emerges on the inevitable pull toward change and on the fluid essence of existence. Amid unstable geometries and undulating rhythms, the axolotl emerges as a witness to continuous movement.

Denisse Flores is a Mexican visual artist and illustrator. Her work focuses on creating images that engage with perception, nature, and graphic systems.

Through digital illustration, collage, and material experimentation, she creates pieces that combine geometry, textures, organic forms, and the dreamlike, exploring how the eye and the mind construct meaning from the image and its absences. Her practice draws on both design and contemporary graphic art, seeking to generate visual experiences.

Sofía Soto

Endemic

Technique: Indian ink, watercolor, and fountain pen on cotton paper
Measurements: 40 x 51 cm
Price (inc VAT): $5,220

“Endemic” is not merely a biological category; in this piece, it becomes a statement of identity, rootedness, and resilience. The term defines that which belongs exclusively and absolutely to a territory, and the work explores that indissoluble bond between a being and its native environment through the figure of the axolotl (Ambystoma mexicanum).

In the composition, the specimen does not merely inhabit the aquatic space but emerges from it. There is an intimate correspondence between the organic, dark textures of its body and the delicate geometry of the surrounding flora, rendered through a meticulous interweaving of lines and repetitive patterns. This technical duality—the density of the ink wash contrasting with the fragility of the fine line—symbolizes the fine line between permanence and disappearance.

Sofía Soto is a multidisciplinary visual artist, designer, and illustrator with a solid academic background and track record in independent production. She holds a bachelor’s degree in Design and Visual Communication from the School of Arts and Design at the National Autonomous University of Mexico (FAD-UNAM) and has studied Social Communication at the Autonomous Metropolitan University (UAM-Xochimilco). Her deep interest in the formal structure of publications led her to specialize in Editorial Design at the School of Design of the National Institute of Fine Arts and Literature (EDINBA), and she subsequently consolidated her research and creative profile upon completing her master’s degree at UNAM’s Graduate Studies Unit.

Alongside her formal education, she has developed a solid and intuitive practice in the field of illustration. Her technical and aesthetic approach combines a rigorous visual language with a self-taught exploration of various traditional techniques and media. This duality allows her to move fluidly between the precision of design and the organic freedom of drawing.

Her artistic work is deeply connected to her surroundings and her daily rhythm of life. An urban cyclist for several years and a voracious reader, Sofía views visual creation as a dynamic process of constant learning and observation, in which literature, the energy of the city, and her curiosity about her surroundings intertwine to bring to life works of high conceptual value and meticulous technical execution.